Barstool Sports, the multimedia sports and entertainment company, had a clear vision of what they wanted for their new Chicago office and the result was a “fun factory” for its content creators. This new office was Barstool’s opportunity to further create brand identity with a cohesive look throughout the office space.
Unlike a typical workspace, Barstool’s brand and supporting sponsors need to be visible in the background of videos and broadcasts that get millions of views. BKV Group and Two Fourths Studio created an environment for Barstool Sports that supports their predominantly content-creation focused team.
We installed custom Milliken carpet tiles, Shaw carpet tiles, as well as Tarkett rubber base, stair nosings and transitions to bring their flooring up to par with the unique design. The logo rugs set the scene for podcasts and social media posts.
Nancy Thiel, founder and principal of Thiel Architecture + Design, is a licensed architect and an interior designer. With 40+ years’ experience working with luminaries in the architecture world, including Michael Graves, Robert A.M. Stern, and Rockwell Group, where she served as a studio leader, Thiel’s extensive portfolio includes single-family homes and multi-story residences, hotels, restaurants, retail, fitness clubs, offices, theaters, schools and shopping centers. She is a member of the AIA, holds NCARB certification and is a LEED accredited professional. Prior to her career in architecture, Thiel was a dancer and choreographer.
Thiel Architecture + Design is an award-winning multi-disciplinary architecture, interior design, planning, and product design firm with offices in CT and NY. The firm’s work focuses on high-end residential design as well as hospitality, contract, and retail projects. Thiel Architecture + Design’s work has been featured in Interior Design, Architype, New York and Connecticut Cottages and Gardens, Connecticut Magazine, Archello, and Fast Company magazines. In 2022, the firm received a Connecticut AIA Excellence award for Interior Architecture. Thiel earned a BA from Penn State University and her Master of Architecture degree from Syracuse University.
