Barstool Sports Chicago

Barstool Sports, the multimedia sports and entertainment company, had a clear vision of what they wanted for their new Chicago office and the result was a “fun factory” for its content creators. This new office was Barstool’s opportunity to further create brand identity with a cohesive look throughout the office space. Unlike a typical workspace, Barstool’s brand and supporting sponsors need to be visible in the background of videos and broadcasts that get millions of views. BKV Group and Two Fourths Studio created an environment for Barstool Sports that supports their predominantly content-creation focused team. We installed custom Milliken carpet tiles, Shaw carpet tiles, as well as Tarkett rubber base, stair nosings and transitions to bring their flooring up to par with the unique design. The logo rugs set the scene for podcasts and social media posts.