Maserati North America - New Retail Store Concept

Most Aggressive Timeline / Schedule

Photos by: Maserati

Simeone Floors

Design by Starck Architects

Norwood, MA


Maserati hired Simeone Floors to install the ceramic tile for their debut of its first North American retail store concept at Boch Maserati in Norwood, MA, near Boston. It is the first of its kind in North America, the only other locations like this are in Milan, Italy and London, UK. It includes over 7,450 sf of ceramic tile, and the design was based on a luxury fashion retailer, restaurant, or private club, filled with rich Italian design and signature Maserati hospitality. After many delays in sourcing materials direct from Italy, we were forced to work with an extremely condensed schedule in order to hit the grand opening date. We installed all of the tile throughout the entire showroom, bathroom and offices in two weeks. Given the large format tile and significance of perfection of this showroom, we did not sacrifice any of our quality in exchange for speed, and brought in extra bodies to help us complete the task on time. In the end, we hit our deadline, and the owner was thrilled with how the project turned out. They unveiled the new concept store in late November.